Search Engine Optimization (SEO)

The technique of increasing the quantity and quality of website visitors
coming from search engines is called search engine optimization (SEO). SEO
focuses on organic results rather than bought or paid traffic (often referred
to as “organic” results).

Duplicate Content

Duplicate content refers to material that is identical to or similar to
material seen on other websites or on multiple pages of the same website. A
website’s Google rankings may suffer if it has a lot of duplicate content.

Keywords & Phrases

Your web pages must be optimised for SEO in order to rank higher in search
engine results pages (SERPs). Utilising keywords, or words and phrases
that describe the subject of your content, is a step in the SEO process.

Then, Google makes use of that data to decide which material is pertinent
to a specific search query and how the website should rank in terms
searches. That determines how well a web page performs in searches.

Google Penalty Check

A website that contains content that violates the Google-enforced
marketing principles is subject to a Google penalty. Lower rankings or
removal from search results are possible outcomes. 

Top Keywords

When customers search for your website, utilize keywords that are
pertinent to your business. Google Keyword Planner can help you find
ideas for keywords.

Blog & Article Writeup For SEO

Writing and optimising blog content for search engines like Google is
known as blog SEO. Keyword research, content creation, on-page SEO,
and link development are typical blog SEO responsibilities.

HTML Meta Tag Creation

The “meta” tag specifies the metadata for an HTML document. Metadata
is data about data. <meta> elements are always placed inside the
<head> element and are frequently used to provide the character
set, page description, keywords, document author, and viewport
settings.

Canonicalization

When there are copies of a page, search engines employ a technique
called canonicalization to decide which version should be indexed and
displayed to users. The preferred version is known as the canonical
URL, and link will concentrate on that page.

Implementation of H1 to H4 Tag

Definition and Application HTML headings are specified using the <h1>
to <h6> tags. The most significant heading is designated with
<h1>. The least significant heading is designated by the tag “h6”.
Note: Only one <h1> should be used per page. This should be the page’s
primary heading or subject.